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India’s leading ecommerce exchange Flipkart scaled up the ability of its clandestine brands in the ample accessories and appliance articulation advanced of the accessible Big Billion Days sale.
While MarQ is an accessories brand, Perfect Homes is in the appliance segment. Both these clandestine brands of Flipkart has witnessed an amplification in the portfolios of its articles to extend the ability beyond the country.
Over the aftermost year, MarQ by Flipkart has added new categories, including high-tech home and claimed audio accessories and an Android TV alive box. It scaled up the cardinal of articles beneath its absolute portfolio of abrasion machines and refrigerators. The cast has developed 2X over the accomplished year, with about 40 percent of its business coming from Tier III areas, and 35 percent from metros, the Walmart-owned ecommerce aggregation said in a release.
Flipkart has additionally scaled up its after-sales programme with MarQ Care accretion its account pincodes by 1.5X and its pan-India aggregation of account technicians to 4,000 plus.
Perfect Homes broadcast its portfolio by abacus categories such as bookshelves and kitchen cabinets. The cast has additionally forayed into home accoutrement and home décor.
Flipkart said that during the Big Billion Days auction of 2018, Perfect Homes became the country’s better appliance brand. Since then, the cast has grown by over 2X, accretion its account pincodes by 2X. Metros, Tier I and Tier II cities have largely served as drivers for the brand, with Patna, Lucknow, Coimbatore, Guwahati, Mangalore, and Bhubaneswar being some of the key markets.
Adarsh Menon, Vice President, Clandestine Brands, Electronics & Furniture, Flipkart, said, “The blithe aeon is a acute time for abounding Indians, who save for months in beforehand to advancement their homes. Through MarQ by Flipkart and Flipkart Perfect Homes we are allowance these barter allow their dreams, giving them the best aesthetics and latest features, aural their budgets.”
(Edited by Saheli Sen Gupta)
Kitchen Furniture Brands In India – Kitchen Furniture Brands In India
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